Stake, a leading entertainment and lifestyle brand, has announced a partnership with Sauber Motorsport’s Alfa Romeo Formula One Team for 2023 and beyond.
This move into motorsports is a significant step in Stake’s aspirations to position itself internationally. The partnership will increase Stake’s recognition to a broader demographic, allowing the brand to diversify its fan base. Stake already boasts an extensive global sponsorship portfolio, including partnerships with Canadian superstar Drake, Premier League club Everton Football Club, Argentine football legend Sergio Aguero, and MMA organization UFC.
With a 24-race calendar across 22 countries, Stake is already looking at ways to activate across territories with targeted campaigns. Stake will support the fans of Alfa Romeo F1 Team by creating a calendar of worldwide experiences and events alongside the F1 calendar.
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