Microgaming Celebrates 30 Years in Online Gaming

Apricot Investments (formerly known as Microgaming) is celebrating 30 years in the online gaming industry in 2024. Along with looking back on its journey, the company is also launching a new brand vision and look. This change highlights Apricot’s focus on growing its platform services and expanding its presence in the industry.

New Strategy and Brand Evolution

Founded in 1994 as Microgaming, the company rebranded in 2018 to Apricot Investments. This shift marked a move from focusing just on game development to offering more technology and platform services. By keeping the well-known Microgaming brand under its new name, Apricot honors its history while also moving toward a tech-driven future.

The updated branding for 2024 reflects Apricot’s focus on innovation and service quality. The new design emphasizes a people-centered approach, combining traditional values with modern industry demands.

Recent Developments

After selling its intellectual property to Games Global Limited in 2022, Apricot could concentrate on improving its tech offerings. Now, its platform supports over 30 gaming operators and works with 135+ international studios, making it a strong player in online gaming technology.

Apricot’s achievements over the years include launching the world’s first online casino software in 1994 and setting records with big jackpot payouts. Recently, it also expanded its physical offices to support its continued growth.

Microgaming’s Vision

Microgaming’s new vision under Apricot highlights its advanced platform technology. Can you believe it processes over 210 million bets daily and has earned more than 20 industry awards. This platform enables top gaming brands to responsibly deliver games and sports betting services to players worldwide.

Updated Look and Brand Strategy

The new look aligns with Apricot’s shift from just a game provider to a full-service technology leader. The updated design, with modern and vibrant visuals, reflects Apricot’s dedication to growth and innovation. Blending the Microgaming heritage with a future-focused approach.

The Apricot Platform is globally recognized for its flexibility and reliability, helping top online gaming brands deliver their games seamlessly and responsibly to players worldwide.

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